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Our Mission Vision & Values

Vision An essential ally for accomplishing goals. We’re a company That never stops trying to do it better. Together We hold a passion for Thunder Bay and North Western Ontario and its growth. Individually We strive to be customer centric; using our attributes to build trust with our customers. We will earn Customers’ enthusiasm through continuous improvement driven by the integrity and teamwork of our people. Mission A strategic ally to make work easier. We focus on bringing value to our customers. We make this possible by offering a wide range of resources, and services at prices that most companies and people will be able to afford. Attributes The principles we use to guide our actions 1. Customer-Focused Customers drive our business. We deliver WOW through service. 2. Ownership We take ownership of customer’s needs. We will understand the real versus perceived need in order to deliver the best solution. 3. Respect We are committed to an environment of inclusion, fairness and respect by understanding and valuing the many ways people are different and can contribute to our success. 4. Teamwork Our culture values the individual, but understands that winning is a team effort. The whole is created through the sum of individual efforts. 5. Passion for Execution Be Adventurous, Creative and Open-Minded. Exceed customers’ expectations. 6 Integrity As a vital member of the communities in which we operate, we understand the importance and value of giving back to the community. Be Humble and build open and honest communication in our daily interaction with customers, employees and suppliers. Brand Promise How we want to be know (perceived) What should we accomplish today